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Who Is SuperNutrition?

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FEATURED STORE

Apple Health Foods

Redwood City, CA

Apple Health Foods is one of the most successful vitamin stores in Northern California. With an excellent staff, remarkable customer service, an extensive selection of hard-to-find, high-quality supplements and body care, and high standards. They’ve served their community for over 40 years and are proud of their reputation.

David, the owner says he loves the fact that his customers are thirsty for knowledge and enjoys working with them to improve their health (customer service - counseling, etc). Having the store gives him an excuse to keep up on his own knowledge as far as new products and the science behind the industry as a whole.

Val loves the Easy Swallow Opti-Energy Pack it has everything you need "A to Zinc" to get you through the day. While David reccomends the Super Immune MultiVitamin as it is a comprehensive blend that truly gives more. He considers it the best multivitamin on his shelf.

Click here for past featured stores

NEW PRODUCT HIGHLIGHT:

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Simply One 50+ for Men & Women

Introducing the new one-per-day multi-vitamin specifically designed for women and men over the age of 50.

  • Extra protection for heart, memory, eyes & immunity
  • 200 mg calcium & 1,000 IU vitamin D
  • Nutritional Herb-Greenfood blend
  • Learn More

FEATURED NUTRIENT:

Vitamin A

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SuperNutrition Multi-vitamins Now Have More Vitamin A!
In 2002, we lowered the retinol vitamin A in our multi-vitamin formulas to 500 IU. We did this because two studies raised concerns that Daily Value potencies of vitamin A (5,000 IU) might cause bone loss in senior women1,2. Many companies, including SuperNutrition, chose to lower the vitamin A content of their products, or to switch from true retinol vitamin A to the nonessential antioxidant beta-carotene, until further studies were conducted to clarify the findings.

Research has recently been completed that puts to rest any concerns about vitamin A 3. The 2002 studies were calculations derived from a questionnaire-based analysis of the participants’ diets, meaning that they depended on the memory and accuracy of the participants in filling out forms that estimated what they ate. The new research was based on much more accurate blood-test measurements of vitamin A. These recent, more rigorous tests confirmed that retinol vitamin A does not pose a risk for bone loss. In fact, higher, more optimal vitamin A intake increased bone density and reduced bone fractures in senior women...read more.

More Information on Vitamin A

Why Take Vitamin A? - (a brief scientific review)
SuperNutrition Review #6 - Vitamin A - (a more in-depth review)